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How to improve the profitability of your farm by changing just one thing

You know it better than I do, it’s a tough time to be turning a profit as a farmer. Supermarkets, dairy processing plants, and large exporting companies hold much of the power, and are unfairly dictating prices to smaller, independent farms. Imports from overseas are also crowding the market and slimming profit margins, especially in the vegetable and crop industries. What’s more, both of these factors are creating high competition within the local Australian market.

We’ve worked with thousands of farmers over the years, and when they first came to us, they were battling a number of issues that seemed to be beyond their control. But when we drilled down further, we discovered one thing that all of these farmers had in common that was holding them back, the fertility of their soil was declining and it was no longer able to provide adequate nutrition for their produce to thrive. This was hurting their farms’ profitability in a number of ways: 

Undernourished produce doesn’t command premium prices

The quality rating of produce is affecting the selling price more than ever before. The animals at a particular farm we worked with weren’t able to extract the necessary nourishment from their diet. As a result, the farmer struggled to deliver the premium quality supermarkets were demanding, and was being forced to sell his produce at cost, and sometimes, even at a loss!

Under producing farms aren’t sustainable

In an effort to increase quality, they reduced the total quantity of animals and crops grown so those remaining have more grass, water and nutrients available. However, the difference was marginal and the underproduction really impacted their profit, because even as the revenue dropped, the farm’s major costs stayed the same.

What’s worse, they weren’t really aware of the fact that such problems can be addressed, because comparable farms in their region were producing a similar volume, making it the status quo.

Added costs squeeze any remaining profit

As you know, undernourished produce need a lot of extra care, and a lot of extra care often translates to a lot of additional costs in the form of vet bills, and insect and weed control. 

In addition, trying to combat the issue of under-nourishment, I have seen farms using costly supplementary feed to increase the quantity of meat per animal.

While not all of these issues are completely in your control, you can address their root cause – undernourishment – to give your farm the best chance of turning a profit, and making it a big one.

So, how can you provide your animals or crops the optimum amount of nutrients?

By taking steps to improve the fertility of your soil, you can create a strong soil structure, rich in minerals and microbes and free from impurities. This is the best way to provide your crops and animals with the nutrition they need to thrive – and deliver you the outstanding profit you’ve been longing for.

As a first step, you need a soil audit that:

  • Will identify the rating and mineral balance of your soil;
  • Provides an independent analysis to identify why your soil’s fertility is declining, conducted by an independent agricultural expert with long-term experience;
  •  Is written in your language without scientific jargon; and
  •  Provides clear, actionable recommendations to help you improve the fertility of your soil.

By improving the fertility of their soil, and the nourishment of their produce, farmers have been able to achieve:

  • Market topping produce and bumper crops;
  • Elimination of footrot, pink-eye, and lice;
  •  Higher birth-rates;
  •  Reductions in cost per hectare, from $300 to $60; and
  • A healthier farm overall

That same farm we mentioned above addressed their declining soil fertility, grew their profits, and are experiencing “improved relations with their bank and creditors, less stress, and a brighter outlook”.

To help you take the first step, TNN Industries offer a soil audit analysed by Southern Cross University with a detailed recommendation from an independent agricultural soil evaluation specialist with over 20 years’ experience.


You can take the first step towards a more profitable future by calling Max on 0408 039 297 to organise your soil audit.

Max Hansford has over 30 years of practical experience helping agricultural and livestock farms revive their soil fertility. As the founder and director of TNN Industries, Max sources the highest quality inputs to build sustainable farm management programs, along with his trusted team of consultants.


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